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QR Codes

Customizing QR Codes

Change colors, add logos and customize QR Codes.

Overview

Customizing your QR Code helps reinforce your brand identity while making your QR Code more attractive and engaging. SPRL provides a wide range of design options, allowing you to personalise the appearance of your QR Codes without compromising their functionality.

A well-designed QR Code can improve user trust, increase scan rates, and create a more professional impression across both digital and printed materials.

Good to Know:
While customization enhances appearance, readability should always be your top priority. Always test your QR Code after making design changes.

Access QR Code Customization

  1. Sign in to your SPRL account.
  2. Navigate to Dashboard → QR Code Generator.
  3. Create a new QR Code or edit an existing one.
  4. Open the Customize section.
  5. Apply your preferred design settings.
  6. Click Save & Preview.
  7. Test the QR Code before downloading.

Available Customization Options

Option Description
Pattern Style Select Square, Dot, or Round QR Code modules.
Eye Style Choose Square or Circle corner markers.
Colour Style Use a solid colour or a gradient design.
Gradient Direction Select Vertical, Horizontal, Diagonal, Inverse Diagonal, or Radial gradients.
Pattern Colour Choose the colour of the QR Code pattern.
Background Colour Set a background colour that provides good contrast.
Brand Logo Upload your logo to appear in the centre of the QR Code.
Label Text Add descriptive text beneath the QR Code.
Text Colour Choose the colour of the label.
Font Size Adjust the size of the label text.
QR Code Size Select the image resolution for download.
File Format Download the QR Code in a supported image format.

Choosing the Right Colours

Colour plays an important role in QR Code readability. While SPRL allows complete colour customization, the QR Code should always remain easy for scanners to detect.

Recommended Avoid
Dark pattern on a light background Light colours on a white background
High colour contrast Low-contrast colour combinations
Simple gradients with clear contrast Busy backgrounds behind the QR Code

Adding Your Brand Logo

Including your company logo can increase brand recognition and user confidence when scanning your QR Code.

For the best results:

  • Use a high-quality logo image.
  • Keep the logo centred.
  • Avoid covering too much of the QR Code.
  • Always test the QR Code after adding the logo.

Using Labels Effectively

Adding a label beneath your QR Code provides context and encourages users to scan it.

Popular examples include:

  • Scan Me
  • Visit Our Website
  • View Menu
  • Download Brochure
  • Register Now
  • Get Started

Choosing the Right Size

Select a QR Code size based on where it will be used.

Use Case Recommendation
Website or Email Standard image size is generally sufficient.
Social Media Use a high-resolution image for better clarity.
Flyers & Brochures Choose a larger resolution for sharp printing.
Posters & Banners Use the highest practical resolution available.

Design Tips for Better Scan Rates

  • Keep the QR Code simple and uncluttered.
  • Use your brand colours without sacrificing readability.
  • Include a clear call-to-action nearby.
  • Leave sufficient white space around the QR Code.
  • Place the QR Code where it's easy to see and scan.
  • Use Dynamic QR Codes for campaigns that may change over time.

Best Practices

  • Always preview your QR Code before downloading.
  • Test the QR Code using multiple Android and iPhone devices.
  • Keep logos reasonably sized.
  • Use high-contrast colours.
  • Download a high-resolution image for print materials.
  • Retest the QR Code after every design change.

Troubleshooting

My customized QR Code won't scan

The design may have reduced readability. Increase the colour contrast, reduce the logo size, or simplify the design before testing again.

The gradient looks attractive but scanning is inconsistent

Use darker colours with stronger contrast and avoid gradients that fade into the background.

My logo covers too much of the QR Code

Reduce the logo size and test the QR Code again to ensure scanners can still read it reliably.


Frequently Asked Questions

Can I change the colours of my QR Code?

Yes. SPRL allows you to customise the pattern colour, background colour, and choose between solid and gradient colour styles.

Can I add my company logo?

Yes. You can upload your logo and place it in the centre of your QR Code.

Can I add text below the QR Code?

Yes. SPRL supports custom labels with configurable text colour and font size.

Will customization affect scan performance?

It can if the design reduces contrast or obscures important QR Code elements. Always preview and test your QR Code before publishing or printing.

Learn More:
Continue with Best QR Code Image Formats to learn which file format is best for websites, social media, documents, and high-quality printing.
Tip: A branded QR Code looks more professional, but readability is more important than appearance. Aim for a clean design with strong contrast, a modest-sized logo, and a clear call-to-action to achieve the best scanning experience.

Need more help?

Our support team is always happy to assist you.

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