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Track scans, visitors and campaign performance.
QR Code Scan Analytics helps you measure how people interact with your Dynamic QR Codes. By tracking scan activity, you can evaluate the success of your campaigns, understand customer engagement, and make data-driven decisions to improve your marketing efforts.
Unlike Static QR Codes, Dynamic QR Codes in SPRL provide detailed analytics without requiring you to change or reprint your QR Code.
Depending on your QR Code and account features, SPRL may provide the following analytics:
| Metric | Description |
|---|---|
| Total Scans | The total number of times the QR Code has been scanned. |
| Unique Scans | The number of individual users or devices that scanned the QR Code. |
| Scan Timeline | View scan activity over a selected time period. |
| Top Locations | Approximate geographic locations where scans originated. |
| Device Type | Information about the devices used to scan the QR Code. |
| Operating System | Operating systems used by visitors, where available. |
| Browser | Web browsers used after scanning the QR Code. |
| Referrer Information | Additional traffic information when available. |
Analytics help you understand how effectively your QR Codes are performing.
| Business Scenario | How Analytics Help |
|---|---|
| Retail Promotions | Measure customer engagement with in-store campaigns. |
| Restaurant Menus | Track how often customers access digital menus. |
| Product Packaging | Understand how customers interact with product information. |
| Event Marketing | Measure interest before, during, and after events. |
| Business Cards | Monitor how often contacts visit your website or profile. |
| Real Estate | Track engagement with property listings and brochures. |
Reviewing scan analytics regularly allows you to make informed decisions, such as:
| If You Notice... | It May Indicate... |
|---|---|
| High scans but few conversions | Your landing page may need improvement. |
| Very low scan counts | The QR Code may need better visibility or a stronger call-to-action. |
| Most scans from mobile devices | Ensure your destination page is fully mobile-friendly. |
| Growing scan activity | Your campaign is gaining traction. |
Verify that you're using a Dynamic QR Code. Analytics are not available for Static QR Codes. Also, ensure the QR Code has been scanned after it was created.
Confirm that your QR Code is clearly visible, easy to scan, and placed where users can easily access it. Adding a call-to-action can also improve engagement.
Some analytics may take a short time to process before appearing in your reports.
No. Scan Analytics are available only for Dynamic QR Codes.
Yes. Dynamic QR Codes display the total number of scans along with other available analytics.
Yes. Reviewing scan trends and engagement helps you optimise your campaigns, landing pages, and printed materials for better results.
Yes. Regular monitoring helps you identify trends, measure campaign performance, and make informed marketing decisions.
Our support team is always happy to assist you.
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