Overview

Branded links use your own custom domain instead of a public short domain, helping you create professional, trustworthy, and memorable short URLs. They strengthen your brand identity, improve user confidence, and often achieve higher click-through rates compared to generic short links.

With SPRL, you can create branded links using your own verified custom domain. Once your domain is connected, it becomes available whenever you create a new short URL.

What Are Branded Links?

A branded link replaces a generic short domain with your own business domain or subdomain.

Example:

• Default Link: https://sprl.me/AbC123
• Branded Link: https://go.yourcompany.com/summer-sale

Because visitors immediately recognize your brand, branded links improve trust, increase brand visibility, and encourage more clicks.

Before You Begin

• Your custom domain must already be configured and verified.
• Your domain should appear as an available option while creating a short URL.
• If you haven't configured a domain yet, refer to the How to Use Custom Domains article first.

How to Create a Branded Link

1. Navigate to Dashboard → URL Shortener.
2. Select your branded domain from the Short Domain dropdown.
3. Enter the destination URL.
4. Optionally create a custom keyword for a more memorable link.
5. Configure additional settings if required.
6. Click Shorten URL.

Your new branded short URL is created instantly and can be managed later from your URL Drive.

Benefits of Branded Links

• Increase customer trust.
• Improve brand recognition.
• Create memorable URLs.
• Achieve higher click-through rates.
• Look more professional in emails, SMS, WhatsApp, and social media.
• Build consistency across marketing campaigns.

Custom Domains vs Default Domains

Premium Domains

SPRL also offers premium short domains that can be unlocked through your SPRL Wallet. These domains provide shorter and more memorable links without requiring you to purchase or manage your own domain.

Unlike custom domains, premium domains are shared among SPRL users while maintaining high quality and reputation.

Best Practices

• Use short branded subdomains such as go.company.com or link.company.com.
• Create meaningful custom keywords.
• Keep branding consistent across all campaigns.
• Use HTTPS for every branded domain.
• Monitor click analytics regularly.
• Generate QR Codes for offline campaigns.

Troubleshooting

My custom domain does not appear in the list.

Only verified and active domains are available while creating short URLs. If your domain is still pending verification, allow time for DNS propagation.

Can I change the domain later?

No. Once a short URL has been created, its domain cannot be changed. Create a new short URL if you want to use a different branded domain.

Frequently Asked Questions

Do I need a custom domain?

Yes. Branded links require a verified custom domain connected to your SPRL account.

Are premium domains considered branded links?

Premium domains provide short, memorable links and can be used as an alternative when you don't have your own custom domain. For complete brand ownership, using your own domain is recommended.

Can I create unlimited branded links?

Yes. Once your domain is configured, you can continue creating branded links based on your account limits and plan.