Overview

Link Analytics provides detailed insights into how your short URLs are performing after they are shared. Instead of simply counting clicks, SPRL analyzes visitor behaviour, traffic quality, engagement, devices, locations, referral sources, and many other metrics to help you understand your audience and improve campaign performance.

Whether you're running a marketing campaign, sharing links on social media, or tracking customer engagement, Link Analytics gives you the information needed to make informed decisions.

Viewing Link Analytics

1. Navigate to Dashboard → URL Drive.
2. Locate the short URL you want to analyze.
3. Click Analytics.
4. Use the available filters to customize the reporting period.

The analytics dashboard displays both summary statistics and detailed reports for the selected short URL.

Analytics Overview

The analytics dashboard provides a quick summary of your link's overall performance.

• Total Clicks
• Today's Clicks
• Last 30 Days Clicks
• Unique Visitors
• Average Clicks per Visitor
• URL Intelligence Score

Traffic Reports

SPRL provides detailed traffic reports to help you understand where your visitors are coming from.

• Daily Click Timeline
• Peak Hour Analysis
• Top Performing Days
• Historical Click Trends

Audience Insights

Understand who is visiting your links with detailed audience information.

• Countries
• Cities
• Languages
• Internet Service Providers (ISP)
• New vs Returning Visitors

Device & Platform Analytics

View how visitors access your links across different devices and operating systems.

• Desktop, Mobile, Tablet and Bot traffic
• Operating Systems
• Browsers
• Device & Platform Matrix

Traffic Quality

SPRL helps you distinguish genuine visitors from automated traffic by analyzing visitor quality.

• Human vs Bot Traffic
• Traffic Quality
• Geo Quality
• Visitor Engagement

Marketing Analytics

Measure the effectiveness of your marketing campaigns using built-in attribution and referral tracking.

• Referrer Performance
• UTM Parameters
• Campaign Traffic
• QR Code Scan Count

URL Intelligence Score

Every short URL includes an URL Intelligence Score, which provides an overall assessment of your link's performance based on multiple quality indicators.

The score includes factors such as:

• Freshness
• Engagement
• Human Traffic Quality
• Traffic Quality
• Popularity

Filtering Analytics

Use advanced filters to analyze traffic more effectively.

Available filters include:

• Date Range
• Country
• City
• Referrer
• HTTP Status
• Device Type
• Platform
• Browser
• URL Status

Exporting Reports

Analytics reports can be exported for further analysis, reporting, or sharing with your team.

Supported export formats include CSV and PDF.

Best Practices

• Review analytics regularly to monitor campaign performance.
• Compare traffic across different marketing channels.
• Track QR Code scans separately from direct visits.
• Monitor Human vs Bot traffic to identify suspicious activity.
• Use UTM parameters to improve campaign attribution.
• Analyze peak traffic hours before launching new campaigns.

Troubleshooting

I don't see recent clicks

Analytics are refreshed automatically at regular intervals. Newly recorded clicks may take several minutes to appear.

Why are clicks lower than expected?

Bot traffic, duplicate visits, invalid requests, or filtered traffic may not be included in certain reports to improve reporting accuracy.

Why is my URL Intelligence Score changing?

The score is recalculated automatically as new visitor activity and engagement data become available.

Frequently Asked Questions

Can I view analytics for a single URL?

Yes. Every short URL has its own dedicated analytics dashboard.

Can I export analytics reports?

Yes. Analytics data can be exported in supported formats such as CSV and PDF.

Does SPRL detect bot traffic?

Yes. Link Analytics includes Human vs Bot Traffic analysis along with other traffic quality indicators.

Can I filter reports by country or device?

Yes. Advanced filters allow you to analyze traffic by country, city, browser, device, platform, referrer, date range, and several other dimensions.