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Learn how SPRL records and tracks every click.
Click Tracking is the foundation of SPRL Analytics. Every time someone clicks a shortened link or scans a QR Code, SPRL securely records the interaction and transforms it into actionable analytics.
Rather than simply counting clicks, SPRL analyses visitor information, campaign details, device data, locations, referrers, and traffic quality to provide meaningful insights into your marketing performance.
Every visitor interaction follows a series of processing steps before appearing in your analytics dashboard.
| Step | Description |
|---|---|
| 1. Visitor Clicks | A user clicks a shortened link or scans a QR Code. |
| 2. Request Received | SPRL receives the request and identifies the destination. |
| 3. Visitor Analysis | Available information such as device, browser, operating system, location, and referrer is analysed. |
| 4. Traffic Validation | The request is evaluated to identify suspicious or invalid traffic before reporting. |
| 5. Visitor Redirected | The visitor is redirected to the destination URL. |
| 6. Analytics Updated | Processed information becomes available in the analytics dashboard and reports. |
Depending on the visitor and available request data, SPRL may record analytics such as:
| Information | Purpose |
|---|---|
| Click Time | Shows when the visitor accessed the link. |
| Campaign | Associates the click with a marketing campaign or tracking folder. |
| Country & City | Provides approximate geographic reporting. |
| Browser | Shows which web browser the visitor used. |
| Operating System | Identifies the visitor's operating system. |
| Device Type | Indicates whether the visitor used a desktop, tablet, or mobile device. |
| Referrer | Shows where the visitor came from, when available. |
| Traffic Quality | Helps distinguish valid traffic from suspicious activity. |
Not every click represents genuine user activity. SPRL analyses incoming requests to help identify unusual or suspicious traffic before it influences your reports.
Traffic validation helps improve the reliability of your analytics by reducing the impact of non-genuine activity on campaign reporting.
Click data contributes to multiple analytics reports throughout the Analytics Intelligence Suite.
Depending on the available data, you can review:
SPRL allows you to organise links into campaigns so you can measure the effectiveness of individual marketing activities.
When viewing campaign reports, you can:
| Click Tracking | Conversion Tracking |
|---|---|
| Measures visitor interactions. | Measures completed business events. |
| Starts when someone clicks a link. | Occurs after a successful action, such as a purchase or subscription. |
| Provides traffic insights. | Measures business outcomes. |
| Available automatically. | Can be enhanced using Server-to-Server Event Tracking. |
To encourage more engagement with your links:
Ensure your link is active and has received new visitor activity. Also verify that you're viewing the correct campaign and date range.
Review your campaign filters, sharing channels, and traffic sources. Reports only include recorded visitor activity for the selected period.
SPRL analyses traffic quality to provide more meaningful analytics. Some activity may be identified as suspicious or invalid and handled accordingly during reporting.
No. Standard click tracking is available automatically for supported SPRL links and Dynamic QR Codes.
Yes. When referrer information is available, it is included in your analytics reports.
Yes. Campaign-based reporting allows you to analyse clicks for specific marketing activities using filters and date ranges.
Click tracking measures visitor interactions, while revenue tracking measures completed business events such as purchases, subscriptions, or other conversions reported through Event Tracking.
Our support team is always happy to assist you.
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