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Discover where your traffic comes from.
Referrer Reports show where your visitors came from before accessing your shortened links, QR Codes, or tracked campaigns. Understanding your traffic sources helps you identify which websites, social platforms, search engines, emails, or marketing campaigns generate the most valuable visitors.
By analysing referrer data alongside campaign performance, visitor analytics, and conversions, you can optimise your marketing strategy and invest more in channels that deliver the best results.
A referrer identifies the source that directed a visitor to your link. It helps you understand which marketing channels or websites are sending traffic to your campaigns.
| Referrer Type | Example |
|---|---|
| Search Engine | A visitor clicks your link after searching online. |
| Social Media | A visitor arrives from a social networking platform. |
| Email Campaign | A visitor clicks a link included in an email. |
| Website | A visitor follows a link published on another website. |
| Direct Visit | The visitor opens the link directly or no referrer information is available. |
Knowing where your visitors come from allows you to evaluate the effectiveness of your marketing efforts and identify your strongest traffic sources.
The Top Referrers report highlights the sources that generate the most visitor activity for your selected campaign and date range.
| Report Section | Purpose |
|---|---|
| Referrer Source | Shows where visitors originated. |
| Visitor Activity | Displays traffic generated by each source. |
| Campaign Comparison | Helps compare performance across marketing channels. |
| Date Filtering | Allows analysis for specific reporting periods. |
Referrer Reports can help answer important business questions such as:
Referrer information becomes even more valuable when analysed alongside other reports available in the Analytics Intelligence Suite.
| Report | Insight Gained |
|---|---|
| Campaign Performance | Determine which campaigns perform best by traffic source. |
| Country & City Reports | Understand where referred visitors are located. |
| Device Analytics | See which devices visitors use from each traffic source. |
| Traffic Intelligence | Evaluate the quality of traffic generated by each referrer. |
| Revenue & Conversion Reports | Identify which referral sources contribute to meaningful business outcomes. |
Not every visitor arrives with referrer information. In some situations, browsers or applications intentionally omit this data.
Direct traffic may occur when:
Some browsers, mobile applications, and privacy settings do not send referrer information. In these cases, visits may appear as direct traffic.
Reports are based on the selected campaign, filters, and date range. Changing these settings may affect which referrers appear.
Each campaign may be promoted through different channels, resulting in unique traffic sources and visitor behaviour.
A referrer is the website, platform, application, or source that directed a visitor to your tracked link or campaign.
No. Referrer information depends on the visitor's browser, application, and privacy settings, so some visits may be reported as direct traffic.
They help identify which traffic sources generate the most visitors, the highest-quality engagement, and the best campaign performance.
No. For the best insights, analyse referrer reports together with visitor analytics, traffic intelligence, campaign performance, and conversion reports.
Our support team is always happy to assist you.
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