Overview

Location & Country Reports help you understand where your visitors are coming from geographically. By analysing visitor locations, you can identify the countries and cities generating the most traffic, measure regional campaign performance, and make better marketing decisions.

Whether you're targeting local customers, expanding internationally, or comparing campaign performance across different regions, these reports provide valuable insights into your audience's geographic distribution.

Accessing Location Reports

1. Sign in to your SPRL account.
2. Navigate to Dashboard → Analytics Intelligence.
3. Select the campaign or tracking folder you want to analyse.
4. Choose the desired date range.
5. Apply any additional filters.
6. Review the Top Countries and Top Cities reports.

Available Location Reports

SPRL provides multiple geographic reports to help you understand where your audience is located.

How Location Data Is Used

When a visitor accesses your shortened link or Dynamic QR Code, SPRL analyses available network information to estimate the visitor's geographic location.

This information is then grouped into reports that help you understand where your audience is located without revealing their exact physical address.

What You Can Learn

Location reports help answer important questions about your audience and marketing performance.

• Which countries generate the most traffic?
• Which cities are your strongest markets?
• Are campaigns reaching the intended regions?
• Should marketing efforts be expanded into new locations?
• Which geographic regions generate the highest engagement?

Using Location Reports to Improve Campaigns

Geographic insights can help you optimise your marketing strategy and improve campaign effectiveness.

Combining Location Reports with Other Analytics

Location reports become even more valuable when viewed alongside other analytics available in SPRL.

Understanding Location Accuracy

Location information is estimated using available network data and is intended for reporting and trend analysis rather than precise location tracking.

Several factors may affect location reporting, including:

• Internet service provider routing.
• Corporate or shared networks.
• Virtual private networks (VPNs).
• Mobile carrier networks.
• Privacy technologies that limit location information.

Best Practices

• Review country and city reports regularly.
• Compare geographic performance across campaigns.
• Use location insights to tailor regional marketing strategies.
• Monitor emerging markets and audience growth.
• Analyse geographic reports alongside conversion data.
• Use filters to compare different reporting periods.

Troubleshooting

Why are visitor locations approximate?

Location reports are based on available network information and provide an estimated geographic location rather than an exact address.

Why don't I see visitors from every country?

Reports display only locations where recorded visitor activity exists for the selected campaign and date range.

Why do some visitors appear in unexpected locations?

Network routing, VPN services, corporate networks, and mobile carriers may affect the estimated location reported for a visitor.

Frequently Asked Questions

Can I see exactly where a visitor is located?

No. SPRL provides estimated geographic information for reporting purposes and does not display a visitor's precise physical location.

Can I compare countries across campaigns?

Yes. By selecting different campaigns and applying date filters, you can compare visitor distribution and campaign performance across geographic regions.

Are city reports always accurate?

City information is estimated using available network data and should be used as a general indicator rather than an exact location.

How can location reports improve marketing?

They help identify your strongest markets, evaluate regional campaign performance, discover growth opportunities, and support data-driven marketing decisions.