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Learn how SPRL Analytics helps you measure link performance.
SPRL Analytics provides comprehensive insights into your traffic, visitors, campaigns, conversions, and revenue. Instead of simply counting clicks, the Analytics Intelligence Suite helps you understand the quality of your traffic, identify suspicious activity, measure campaign performance, and make data-driven decisions.
Whether you're managing marketing campaigns, shortened links, QR Codes, or server-side conversion tracking, the analytics dashboard provides real-time visibility into how users interact with your content.
SPRL Analytics collects valuable information about your campaigns and visitor activity, including:
SPRL Analytics follows a simple workflow that transforms visitor activity into meaningful business insights.
| Step | Description |
|---|---|
| 1. Visitor Interaction | A visitor clicks a shortened link or scans a QR Code. |
| 2. Traffic Collection | SPRL records available visitor information and campaign data. |
| 3. Traffic Validation | Traffic is analysed to identify suspicious or invalid activity. |
| 4. Analytics Processing | Visitor, device, location, and campaign data are processed into reports. |
| 5. Performance Insights | Interactive dashboards and reports help you measure campaign success. |
Depending on the products and tracking methods you use, your analytics dashboard may include:
| Feature | Purpose |
|---|---|
| Traffic Intelligence | Understand visitor quality and behaviour. |
| Campaign Tracking | Measure campaign performance over time. |
| Revenue Intelligence | Track validated revenue and conversion events. |
| Click Intelligence | Analyse clicks and visitor engagement. |
| Visitor Analytics | View information about visitors and their activity. |
| Fraud Detection | Identify suspicious traffic and invalid clicks. |
| Reports & Export | Export analytics for further analysis or sharing. |
SPRL provides several built-in reports to help you understand your traffic.
Filters allow you to narrow your reports and focus on the information that matters most.
Depending on the report, you can filter data using:
Applying filters can significantly improve report performance and make your analytics easier to interpret.
SPRL also supports secure Server-to-Server Event Tracking for businesses that want to measure conversions beyond simple clicks.
With Event Tracking, you can record events such as:
This approach is more reliable than browser-based tracking because it is less affected by browser restrictions and ad blockers.
Analytics are generated only after visitor activity has been recorded. Verify that your campaign has received traffic and that you've selected the correct campaign and date range.
Check your selected filters and campaign. Narrow or expand the date range if necessary, then generate the report again.
SPRL validates traffic and may filter suspicious or invalid activity, helping provide more reliable analytics and performance metrics.
No. Analytics are automatically available as your campaigns begin receiving visitor activity. Some advanced features, such as Server-to-Server Event Tracking, require additional setup.
Yes. SPRL supports secure Server-to-Server Event Tracking for revenue, subscriptions, referrals, and custom business events.
Yes. Analytics reports can be exported for offline analysis, reporting, or sharing with your team.
Traffic validation helps identify suspicious or invalid activity, allowing your reports to focus on higher-quality visitor data and more meaningful performance insights.
Our support team is always happy to assist you.
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