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Understand visitor reports and audience insights.
Visitor Analytics helps you understand who is interacting with your links, QR Codes, and campaigns. Instead of simply showing how many clicks you received, SPRL provides valuable insights into your visitors' locations, devices, browsers, operating systems, traffic sources, and behaviour.
These insights allow you to identify successful campaigns, understand your audience, optimise marketing efforts, and make informed business decisions based on real visitor activity.
Visitor Analytics combines multiple data points to provide a complete picture of your audience.
| Analytics | Description |
|---|---|
| Total Visitors | Overall visitor activity for the selected campaign and date range. |
| Visitor Timeline | Shows how visitor activity changes over time. |
| Countries | Approximate countries from which visitors accessed your links. |
| Cities | Top cities generating visitor traffic. |
| Referrers | Traffic sources that directed visitors to your links. |
| Devices | Desktop, mobile, and tablet usage. |
| Browsers | Web browsers used by visitors. |
| Operating Systems | Platforms used to access your content. |
Visitor Analytics helps answer important business questions such as:
Visitor reports are organised by campaign, allowing you to evaluate each marketing initiative independently.
After selecting a campaign, you can analyse visitor activity for a specific period using the available filters and reporting tools.
| Report | Purpose |
|---|---|
| Campaign Summary | Provides an overview of visitor activity. |
| Top Countries | Shows where visitors are located. |
| Top Cities | Identifies cities generating the most traffic. |
| Top Referrers | Displays the websites or platforms sending visitors. |
| Top Devices | Shows the most commonly used device types. |
Filters help you focus on specific visitor segments and reporting periods.
Depending on the report, you can refine analytics using:
Using filters makes reports easier to interpret and helps you compare campaign performance more accurately.
| Click Tracking | Visitor Analytics |
|---|---|
| Measures link interactions. | Analyses the people behind those interactions. |
| Counts click activity. | Provides demographic and technical insights. |
| Focuses on traffic volume. | Focuses on visitor behaviour and engagement. |
| Forms the basis of analytics. | Helps optimise campaigns using visitor insights. |
Verify that your selected campaign has received traffic and that you've chosen the correct date range.
Location information is estimated using available network information and may not always represent a visitor's exact physical location.
Analytics are updated as new visitor activity is processed and additional campaign data becomes available.
No. Visitor Analytics is automatically available for supported SPRL links and campaigns once visitor activity is recorded.
Yes. Campaign-based reporting allows you to view visitor analytics separately for each campaign or tracking folder.
Yes. Reports include available information such as countries, cities, and referrers to help you understand your audience.
Regular reviews help you identify trends, evaluate campaign performance, and make timely improvements while campaigns are still active.
Our support team is always happy to assist you.
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