Please Wait...
Understand devices, browsers and operating systems used by visitors.
Device & Browser Analytics helps you understand the technology your visitors use when accessing your shortened links, QR Codes, and marketing campaigns. By analysing device types, browsers, and operating systems, you can optimise your website, landing pages, and marketing campaigns for the platforms your audience uses most.
Understanding how visitors access your content enables you to improve user experience, identify compatibility issues, and prioritise development efforts based on real visitor data.
SPRL organises visitor technology into easy-to-understand reports that help you evaluate how people access your content.
| Report | Description |
|---|---|
| Top Devices | Shows the most commonly used device types. |
| Browser Analytics | Displays the web browsers visitors use. |
| Operating System Report | Shows the operating systems used to access your links. |
| Campaign Device Analysis | Compares device usage across different campaigns. |
Device Analytics categorises visitors based on the type of device they use to access your content.
| Device Type | Typical Usage |
|---|---|
| Mobile | Visitors using smartphones. |
| Desktop | Visitors accessing links from desktop or laptop computers. |
| Tablet | Visitors using tablet devices. |
Reviewing device distribution helps you understand which platforms deserve the greatest attention when designing websites, landing pages, and marketing content.
Browser Analytics shows which web browsers your visitors use. This information helps ensure your website and landing pages perform consistently across popular browsers.
By identifying the browsers most commonly used by your audience, you can prioritise testing and compatibility improvements where they have the greatest impact.
Operating System reports provide insight into the software platforms visitors use to access your campaigns.
Understanding operating system trends can help identify compatibility issues and improve the overall user experience across different platforms.
| Insight | Business Benefit |
|---|---|
| Mobile Usage | Prioritise mobile-friendly websites and landing pages. |
| Browser Distribution | Focus compatibility testing on the browsers your visitors use most. |
| Operating Systems | Identify platform-specific optimisation opportunities. |
| Campaign Comparison | Understand how audiences differ across marketing campaigns. |
| Technology Trends | Monitor changes in visitor behaviour over time. |
Device and browser insights become even more valuable when analysed alongside other reports available in the Analytics Intelligence Suite.
| Analytics Report | Combined Insight |
|---|---|
| Campaign Performance | Compare device usage across marketing campaigns. |
| Location Reports | Understand device preferences by country and city. |
| Referrer Reports | Identify which traffic sources generate mobile or desktop visitors. |
| Traffic Intelligence | Evaluate visitor quality across different devices and browsers. |
| Revenue & Conversion Reports | Measure which devices contribute the most valuable business outcomes. |
Regularly reviewing device analytics can help you improve user experience and campaign performance.
Some browsers, applications, or privacy features may limit the information available for reporting. As a result, not every visit includes complete device or browser details.
Changes in marketing channels, audience behaviour, or campaign targeting can influence the types of devices visitors use over time.
Different campaigns often target different audiences, resulting in varying device preferences and browsing behaviour.
Device Analytics shows whether visitors accessed your links using mobile devices, desktops, or tablets, helping you understand how your audience interacts with your content.
Browser Analytics helps you identify the browsers your visitors use most so you can improve compatibility and provide a consistent user experience.
Yes. By selecting different campaigns and date ranges, you can compare visitor technology trends and campaign performance.
Not necessarily. Use your analytics to understand your audience and optimise for the devices and browsers that are most important for your visitors.
Our support team is always happy to assist you.
We use cookies to improve your experience, analyse traffic, and personalise content. By clicking “Accept”, you consent to the use of cookies as described in our Cookie Policy .
Accept cookies Read our Cookie Policy
