Overview

Using a branded custom domain is one of the most effective ways to improve brand recognition, increase user trust, and create professional-looking short links. Following a few best practices will help ensure your domains remain secure, reliable, and easy to manage.

This guide provides recommendations for choosing, configuring, and maintaining custom domains in SPRL.

Choose the Right Domain

Select a domain that is short, memorable, and closely aligned with your brand.

Use a Dedicated Subdomain

If your primary website is already hosted on your main domain, use a dedicated subdomain for branded links.

Using a dedicated subdomain avoids conflicts with your primary website while keeping link management simple.

Complete Domain Setup Properly

Before using your branded domain, ensure the entire setup process has been completed.

Maintain Consistent Branding

Consistency helps visitors recognise your links and builds confidence in your communications.

• Use the same branded domain across all marketing channels.
• Keep your naming conventions consistent.
• Avoid switching between multiple domains unnecessarily.
• Use meaningful custom slugs whenever appropriate.

Use Different Domains Strategically

If you manage multiple domains, assign each one a specific purpose.

Keep Your Domain Secure

Protect your branded domain to maintain trust and minimise service interruptions.

• Keep your domain registration active.
• Review DNS settings periodically.
• Use HTTPS after SSL activation.
• Limit access to DNS management.
• Remove unused or outdated DNS records when appropriate.

Monitor Your Domains

Regularly reviewing your configured domains helps identify issues before they affect visitors.

Avoid These Common Mistakes

Best Practices Summary

• Choose a short, memorable branded domain.
• Prefer a dedicated subdomain for branded links.
• Complete DNS verification and SSL activation before use.
• Keep branding consistent across all campaigns.
• Assign different domains for different business purposes.
• Review your domain configuration regularly.
• Test branded links before every major campaign launch.

Frequently Asked Questions

Should I use my main website domain?

In most cases, using a dedicated subdomain such as go.example.com or links.example.com is recommended to avoid conflicts with your primary website.

Can I use multiple branded domains?

Yes. Many organisations use different branded domains for separate products, campaigns, or regions.

How often should I review my domain configuration?

Review your domains regularly and always verify them before launching important marketing campaigns.

Is HTTPS required?

Yes. Always use your branded domain with HTTPS after SSL activation to provide a secure experience for visitors.