Overview
Custom Domains allow you to create branded short links using your own domain or subdomain instead of a generic short URL. Branded links help strengthen your brand identity, improve user trust, and create a more professional experience for your audience.
With SPRL, you can connect a domain you already own and use it exclusively for creating branded short links. Once configured and verified, your custom domain becomes available when generating new short URLs.
Good to Know:
You must already own the domain or subdomain before adding it to SPRL. SPRL does not register or sell domain names.
Why Use a Custom Domain?
Using your own branded domain provides several advantages over generic short links.
| Benefit | Description |
| Brand Recognition | Your company name remains visible in every shortened link. |
| Higher Trust | Users are more likely to click links from a familiar domain. |
| Professional Appearance | Create clean, branded links for marketing campaigns. |
| Better Deliverability | Branded links may improve trust across marketing channels. |
| Consistent Branding | Use the same branded domain across websites, email, SMS, and social media. |
Primary Domain vs Subdomain
When adding a custom domain, you can choose whether to use your main domain or a dedicated subdomain.
| Option | Best For | Example |
| Primary Domain | A domain used exclusively for branded short links. | example.com |
| Subdomain | Using a dedicated subdomain while keeping your main website unchanged. | go.example.com |
What Is an Empty Short Domain?
An Empty Short Domain is a domain or subdomain that is used only for URL shortening and does not host a website, blog, landing page, or other application.
When this option is enabled, the domain is dedicated to serving branded short links.
Important:
Do not use your primary business website as an empty short domain unless you intend to use it exclusively for link redirection. If your website is already live, it is generally recommended to create a dedicated subdomain such as go.example.com or links.example.com.
Requirements Before You Begin
Before adding a custom domain, ensure you have the following:
| Requirement | Description |
| Domain Ownership | You must own the domain or subdomain. |
| DNS Access | You need permission to update your DNS records. |
| Dedicated Usage | The selected domain should be intended for branded links. |
| Internet Accessibility | Your domain must be publicly accessible. |
How Custom Domain Setup Works
Setting up a branded domain is a straightforward process.
| Step | Description |
| 1 | Add your domain in the SPRL dashboard. |
| 2 | Update the required DNS records with your domain provider. |
| 3 | SPRL verifies your domain ownership. |
| 4 | SSL is enabled and the domain becomes available for creating short links. |
Typical Activation Time
After updating your DNS records, your domain must propagate across the internet before verification can be completed.
| Stage | Typical Time |
| DNS Update | Depends on your DNS provider. |
| DNS Propagation | Usually completes within 24 hours. |
| Verification | Performed automatically after DNS is detected. |
| SSL Activation | Starts after successful verification. |
When Should You Use a Subdomain?
Using a subdomain is recommended if your main website is already live or if you want to separate your marketing links from your primary website.
Common examples include:
- go.example.com
- links.example.com
- share.example.com
- promo.example.com
Best Practices
- Choose a short, memorable domain.
- Use a dedicated subdomain if your primary website is already in use.
- Keep branding consistent across all campaigns.
- Complete DNS configuration carefully.
- Wait for DNS propagation before troubleshooting.
- Test your branded links after activation.
Troubleshooting
My domain isn't verifying
Verify that your DNS records are configured correctly and allow sufficient time for DNS propagation.
Can I use my existing website domain?
Yes, but if the domain already hosts a website, using a dedicated subdomain is generally the safer and more flexible option.
Why isn't my branded domain available immediately?
DNS changes require time to propagate across the internet. Verification and SSL activation begin once the updated records are detected.
Do I need to purchase a new domain?
No. You can use an existing domain or subdomain that you already own.
Frequently Asked Questions
Can I use any domain?
Yes, provided you own the domain and can update its DNS records.
Should I use a primary domain or a subdomain?
If your main website is already active, a dedicated subdomain is generally recommended.
Does SPRL register domain names?
No. You must purchase your domain from a domain registrar before adding it to SPRL.
How long does activation take?
Most domains are activated after DNS propagation, which typically completes within 24 hours, although the exact time depends on your DNS provider.
Learn More:
Continue with How to Add a Custom Domain to learn the step-by-step process of adding your domain, selecting the appropriate options, and submitting it for verification.
Tip: If your business website is hosted at example.com, consider using a dedicated subdomain such as go.example.com for branded short links. This keeps your website and URL shortening service independent while maintaining consistent branding.