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Email Marketing

How to Create an Email Campaign

Build and launch your first email campaign.

Overview

Creating an email campaign in SPRL allows you to communicate with your customers using professionally designed HTML emails. You can compose emails from scratch, use saved templates, add attachments, personalise content, include CC or BCC recipients, and either send the campaign immediately or schedule it for later.

Before creating a campaign, ensure you have a verified sender email address, an active subscription, and at least one Recipient Group containing valid email addresses.

Good to Know:
SPRL supports rich HTML email editing, reusable templates, file attachments, unsubscribe links, and "View in Browser" links to help you create professional email campaigns.

Create a New Email Campaign

  1. Navigate to Dashboard → Mail Dashboard.
  2. Click Compose New Mail.
  3. Enter a campaign name.
  4. Select the sender email address.
  5. Select the recipient group.
  6. Add a subject line.
  7. Compose your email using the visual editor.
  8. Optionally add CC or BCC recipients.
  9. Add attachments if required.
  10. Accept the Terms & Conditions.
  11. Click Send Mail or schedule the campaign.

Campaign Fields

Field Description
Campaign Name A descriptive name for your campaign.
Send By Select a verified sender email address.
Send To Select the Recipient Group that will receive the campaign.
CC Add optional carbon copy recipients.
BCC Add optional blind carbon copy recipients.
Subject Email subject line displayed to recipients.
Message Compose the email using the built-in HTML editor.
Attachments Upload supporting documents or files.

Using the Email Editor

The built-in visual editor allows you to create rich HTML emails without writing code.

You can:

  • Format text using headings, colours, and alignment.
  • Insert images and hyperlinks.
  • Create tables and lists.
  • Add buttons and other HTML content.
  • Switch between visual editing and HTML where required.

Additional Campaign Features

Feature Purpose
Choose from Template Insert a previously saved email template.
Choose Icons Add commonly used icons to your email.
Add Unsubscribe Link Insert an unsubscribe link into the email.
View in Browser Add a link allowing recipients to open the email in their web browser.
Attachments Include supporting files with the campaign.

Before Sending

Review the following before launching your campaign:

  • Verify the sender email address.
  • Confirm the selected Recipient Group.
  • Review the subject line.
  • Proofread the email content.
  • Verify all links and images.
  • Ensure attachments are correct.
  • Include an unsubscribe link where appropriate.
  • Send a test email to yourself before sending to all recipients.

Attachments

You can include supporting documents with your email campaign.

Feature Details
Supported Formats Common document, image, spreadsheet, presentation, archive, and text file formats.
Maximum Size Up to 5 MB per attachment.
Multiple Files Attach multiple files in a single campaign.

Retarget Campaigns

After a campaign has been sent, you can use the Retarget feature to create a follow-up campaign using recipients from a previous campaign.

Retargeting helps you quickly compose another email without recreating the recipient list.


Best Practices

  • Use a clear and meaningful subject line.
  • Choose a verified sender email address.
  • Organise recipients using Recipient Groups.
  • Keep email content clear and easy to read.
  • Use templates for consistent branding.
  • Always send a test email before sending to a large audience.
  • Include an unsubscribe link for marketing emails.
  • Review all links and attachments before sending.

Troubleshooting

I cannot send my campaign

Verify that all required fields have been completed, a verified sender email has been selected, and the Terms & Conditions have been accepted.

Why can't I choose a sender email?

The sender email address must first be added and approved in the Sender Mailing section.

My template is not available

Confirm that the template has been created and is available in the Templates section.

My attachment cannot be uploaded

Ensure the file format is supported and each attachment does not exceed the maximum permitted file size.


Frequently Asked Questions

Can I use saved templates?

Yes. Click Choose from Template to insert an existing email template.

Can I attach files?

Yes. Multiple attachments can be included, with each attachment supporting a maximum size of 5 MB.

Can I add CC and BCC recipients?

Yes. Both CC and BCC recipients can be included when composing a campaign.

Should I send a test email first?

Yes. Sending a test email helps verify formatting, images, links, and attachments before launching the campaign.


Learn More:
Continue with Importing Email Contacts to learn how to create Recipient Groups and import email addresses before sending your campaigns.
Tip: Before sending your campaign to all recipients, send a test email to yourself or your team. This allows you to verify the subject line, formatting, images, links, attachments, and overall appearance across different email clients.

Need more help?

Our support team is always happy to assist you.

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