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Email Marketing

Importing Email Contacts

Import contacts using CSV or Excel files.

Overview

Before you can send an email campaign, your recipients must be added to a Recipient Group. SPRL supports importing email addresses individually or in bulk using CSV files.

To help improve email deliverability and reduce bounce rates, SPRL recommends validating your email list before importing it into a Recipient Group. Only email addresses with an "OK" verification status should be used for sending email campaigns.

Good to Know:
SPRL allows email campaigns to be sent only to verified "OK" email addresses. This helps maintain sender reputation and improves overall delivery performance.

Create a Recipient Group

Before importing contacts, create a Recipient Group to organise your recipients.

  1. Navigate to Dashboard → Recipient → Recipient Groups.
  2. Click Add Group.
  3. Enter a Group Name.
  4. Select any personalization fields you want to store.
  5. Add remarks if required.
  6. Click Add Group.

Personalization Fields

Recipient Groups can store additional information that can be used in your email templates.

Field Description
Email Recipient email address.
Full Name Recipient's full name.
First Name Recipient's first name.
Last Name Recipient's surname.
Email Address Additional email-related information if required.
Location City or location information.
Custom Fields Create additional fields using Add More.

Validate Your Email List

Before importing recipients, upload your email list to the Email Validation module.

  1. Navigate to Dashboard → Recipient → Email Validation.
  2. Upload your CSV file.
  3. Wait for the validation process to complete.
  4. Download the validation results.
  5. Import only the email addresses marked as "OK".

Using validated email addresses helps reduce bounces and improves sender reputation.


Import Email Contacts

Once your email list has been validated, import the verified recipients into a Recipient Group.

  1. Open Dashboard → Recipient → Recipient Groups.
  2. Select the required Recipient Group.
  3. Choose Import Contacts.
  4. Select the validated CSV file.
  5. Complete the import process.

Add Email Addresses Manually

If you only have a small number of recipients, you can add them manually.

  1. Select the Recipient Group.
  2. Enter one or more email addresses.
  3. Separate multiple email addresses using commas.
  4. Click Add Email.

Managing Recipient Groups

Recipient Groups help organise your mailing lists for different campaigns.

You can create separate groups for:

  • Customers
  • Newsletter subscribers
  • Employees
  • Partners
  • Event attendees
  • Marketing leads

Best Practices

  • Validate email addresses before every large import.
  • Import only recipients with an "OK" verification status.
  • Keep Recipient Groups organised by purpose.
  • Remove outdated or inactive recipients regularly.
  • Store useful personalization information where appropriate.
  • Maintain separate groups for different audiences.

Troubleshooting

Why can't I send emails to imported contacts?

Only verified email addresses with an "OK" validation status can be used for sending email campaigns.

Should I validate every email list?

Yes. Validating email addresses before importing helps reduce bounce rates and improves deliverability.

Can I import contacts without creating a Recipient Group?

No. Contacts must belong to a Recipient Group before they can be used in email campaigns.

Can I add recipients manually?

Yes. Individual email addresses or multiple comma-separated addresses can be added manually to a Recipient Group.


Frequently Asked Questions

Can I upload contacts using a CSV file?

Yes. Recipient lists can be imported from CSV files after email validation.

Can I create multiple Recipient Groups?

Yes. Create as many Recipient Groups as required for different campaigns.

Why are only "OK" email addresses accepted?

Sending only to verified email addresses helps reduce bounce rates, protect sender reputation, and improve email deliverability.

Can I store additional recipient information?

Yes. Recipient Groups support personalization fields and custom fields for additional recipient information.


Learn More:
Continue with Email Templates Explained to learn how to create reusable email templates, personalise your emails, and maintain consistent branding across your campaigns.
Tip: Always validate your email list first and import only recipients with an "OK" status. Maintaining a clean mailing list is one of the most effective ways to improve delivery rates and protect your sender reputation.

Need more help?

Our support team is always happy to assist you.

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