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Email Marketing

Getting Started with Email Marketing

Learn how to create and send your first email campaign.

Overview

SPRL Email Marketing helps businesses create, send, and manage professional email campaigns from a single platform. Whether you're sending newsletters, promotional offers, product announcements, or customer updates, the platform provides the tools needed to manage recipients, monitor campaign performance, and improve email deliverability.

Before sending your first campaign, you should configure your sender email address, verify your sending domain, organise your recipient lists, and choose an appropriate subscription plan.

Good to Know:
Email campaigns can only be sent from approved sender email addresses. Verifying your sending domain is recommended to improve email authentication and deliverability.

Email Marketing Dashboard

The Mail Dashboard provides an overview of your account activity and campaign performance.

Dashboard Metric Description
Email Sent Total emails sent during the selected period.
Email Delivered Total successfully delivered emails.
Unsubscribers Total recipients who unsubscribed.
Campaigns Total email campaigns created.
Queue Emails currently waiting to be processed.
Daily Email Usage Graph showing recent email sending activity.
Bounce Rate Percentage of emails that could not be delivered.
Suppressed Emails Emails excluded from delivery because they are suppressed.

Getting Your Account Ready

Before creating your first email campaign, complete the following setup tasks.

Step Purpose
Sender Mailing Add and verify the email addresses you want to send from.
Domains Configure and verify your sending domain.
Recipient Groups Organise your mailing lists.
Email Validation Verify recipient email addresses before sending campaigns.
Templates Create reusable email templates.

Navigation Overview

The Email Marketing module is organised into several sections.

Menu Description
Dashboard View account statistics and recent activity.
Master Manage Sender Mailing, Templates, and Domains.
Recipient Manage Recipient Groups, Email Validation, Blocked Emails, and Unsubscribers.
Campaigns View Pending, Completed, and All Campaigns.
Billing Manage your Subscription and Invoices.
API Access API Keys, API Calls, and API Campaigns.

Typical Email Marketing Workflow

  1. Add your sender email address.
  2. Verify your sending domain.
  3. Create or import Recipient Groups.
  4. Validate recipient email addresses.
  5. Create an email template or compose a new email.
  6. Send immediately or schedule the campaign.
  7. Review campaign analytics and delivery statistics.

Subscription Plans

SPRL offers multiple subscription plans designed for different business requirements. Plans include monthly email sending limits, email validation credits, analytics, API access, and additional platform features.

Choose the plan that best matches your expected email volume and business requirements.


Best Practices Before Sending

  • Verify your sending domain before launching campaigns.
  • Use verified sender email addresses.
  • Validate recipient email lists regularly.
  • Create organised Recipient Groups.
  • Use professional email templates.
  • Review your campaign before sending to a large audience.

Troubleshooting

Why can't I send my first campaign?

Ensure you have an approved sender email address, an active subscription, and at least one Recipient Group containing valid email addresses.

Should I verify my sending domain?

Yes. Domain verification improves email authentication and helps increase email deliverability.

Why should I validate email addresses?

Email validation helps reduce bounces and improves overall campaign performance.

Where can I monitor campaign performance?

Use the Dashboard to review email delivery statistics, campaign activity, bounce rates, suppression rates, and recent campaign history.


Frequently Asked Questions

Can I import my own email list?

Yes. You can create Recipient Groups and import your contacts before sending campaigns.

Can I schedule email campaigns?

Yes. Campaigns can be sent immediately or scheduled for a future date and time.

Does the platform support email templates?

Yes. Templates help you create consistent emails and save time when composing campaigns.

Can I track campaign performance?

Yes. The dashboard provides delivery statistics, campaign history, bounce information, suppression statistics, and other analytics.


Learn More:
Continue with How to Create an Email Campaign to learn how to compose, customise, and send your first email campaign using SPRL Email Marketing.
Tip: Spend a few minutes configuring your sender email, verifying your domain, and validating your recipient list before sending your first campaign. A properly configured account helps improve deliverability and provides better campaign results.

Need more help?

Our support team is always happy to assist you.

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