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Track opens, clicks and campaign performance.
Email Analytics helps you measure the performance of your email campaigns after they have been sent. By reviewing delivery statistics, engagement metrics, and campaign history, you can understand how recipients interact with your emails and identify opportunities to improve future campaigns.
The Mail Dashboard and Campaign Reports provide detailed insights into email delivery, bounces, unsubscribes, suppression, and overall campaign activity.
The Mail Dashboard displays key performance indicators for your Email Marketing account.
| Metric | Description |
|---|---|
| Email Sent | Total emails sent during the selected period. |
| Email Delivered | Total successfully delivered emails. |
| Unsubscribers | Total recipients who unsubscribed. |
| Campaigns | Total campaigns created. |
| Queue | Emails currently waiting to be processed. |
| Bounce Rate | Percentage of emails that could not be delivered. |
| Suppressed Emails | Recipients excluded from delivery because they are on the suppression list. |
| Daily Email Usage | Chart showing daily email sending activity. |
Each completed campaign includes a detailed report that helps you evaluate campaign performance.
Navigate to Dashboard → Campaigns → Completed or All Campaigns, then open the required campaign report.
| Information | Description |
|---|---|
| Campaign Name | Name of the email campaign. |
| Campaign ID | Unique campaign identifier. |
| Sender | Sender email address used for the campaign. |
| Subject | Email subject line. |
| Total Emails | Number of emails processed. |
| Status | Current campaign status. |
| Date | Campaign completion date. |
| Result | Meaning |
|---|---|
| Delivered | The email was successfully accepted by the recipient's mail server. |
| Bounced | The email could not be delivered. |
| Suppressed | The recipient was excluded from delivery based on suppression rules. |
| Unsubscribed | The recipient has opted out of future marketing emails. |
Campaign analytics provide valuable insights that can help improve future email performance.
If appropriate, you can use the Retarget feature to create a follow-up campaign based on a previous email campaign.
Retargeting allows you to quickly prepare another campaign using an existing recipient selection.
High bounce rates usually indicate outdated or invalid recipient email addresses. Validate your mailing list regularly and remove invalid recipients.
Suppressed recipients are automatically excluded from delivery to help maintain sender reputation and avoid repeated delivery failures.
Navigate to Dashboard → Campaigns → Completed to review previous campaign reports.
Review campaign reports after every email campaign to identify trends and improve future performance.
Yes. Each completed campaign includes its own performance report.
A bounce indicates that an email could not be delivered to the recipient.
Monitoring unsubscribes helps you understand recipient engagement and maintain healthy mailing lists.
Validate recipient lists, monitor campaign analytics regularly, use verified sender domains, and maintain clean Recipient Groups.
Our support team is always happy to assist you.
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