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Increase conversions with well-designed online forms.
A well-designed online form is easy to understand, quick to complete, and collects accurate information. Following best practices helps improve completion rates, reduces errors, and creates a better experience for everyone who submits your forms.
Whether you are building contact forms, registration forms, surveys, applications, or lead capture forms, these recommendations will help you create professional and user-friendly forms.
Before creating your form, identify exactly what information you need and how it will be used.
| Question | Why It Matters |
|---|---|
| Who will complete the form? | Helps determine the appropriate language and questions. |
| What information is required? | Prevents unnecessary fields. |
| What is the purpose of the form? | Keeps the form focused on a single objective. |
Use field types that match the information you want to collect.
| Information | Recommended Field |
|---|---|
| Name | Short Input |
| Email Address | Short Input (Email) |
| Phone Number | Short Input (Telephone) |
| Date | Short Input (Date) |
| Multiple Choices | Checkboxes |
| Single Choice | Radio Button |
| Long Responses | Long Text |
| Recommendation | Benefit |
|---|---|
| Use placeholder text | Shows users what information is expected. |
| Use appropriate input types | Improves data accuracy. |
| Organise fields logically | Makes forms easier to complete. |
| Use Plain Text sections | Separate different parts of longer forms. |
Dynamic (Personalized) Parameters can automatically populate known information, reducing manual typing for users.
| Recommended Use | Example |
|---|---|
| Personalised registrations | Pre-fill participant details. |
| Bulk personalised forms | Generate unique links for multiple recipients. |
| Known customer information | Automatically populate existing values. |
Always test your form before sharing it with users.
After publishing your form, regularly review submissions from the Leads dashboard.
| Activity | Recommendation |
|---|---|
| Review new submissions | Check the Leads dashboard regularly. |
| Export data | Create periodic backups of important submissions. |
| Download documents | Export uploaded files when required. |
| Delete unwanted records | Remove obsolete submissions after review. |
Reduce the number of questions and organise related fields together to make the form easier to complete.
Use the correct input types, clear labels, and helpful placeholder text to guide users.
Open Dashboard → My Drive → Leads, select the appropriate form, and click Search.
Include a File Upload field only when documents are genuinely required and clearly explain what should be uploaded.
Only include fields that are necessary to achieve the purpose of the form.
Yes. Placeholder text helps users understand what information should be entered into each field.
Yes. Dynamic (Personalized) Parameters allow selected fields to be automatically populated.
Sign in to your account and review the submissions in Dashboard → My Drive → Leads.
Our support team is always happy to assist you.
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