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WhatsApp Business API

WhatsApp Campaign Analytics

Track delivery, reads and campaign performance.

Overview

The Campaign Analytics dashboard helps you monitor the performance of every WhatsApp campaign. It provides real-time delivery statistics, message status updates, campaign timelines, recipient-level tracking, and detailed message information so you can measure campaign performance and identify delivery issues.

Each campaign includes an analytics summary, processing timeline, recipient list, and message details, allowing you to monitor campaigns from creation through final delivery.

Good to Know:
Campaign statistics are updated as messages are processed, making it easy to monitor delivery progress and customer engagement from a single screen.

Open Campaign Analytics

  1. Navigate to Dashboard → WhatsApp → Campaigns.
  2. Locate the campaign you want to review.
  3. Click the View icon.
  4. Review the campaign analytics and recipient details.

Campaign Summary

The top section displays an overview of the campaign and its current progress.

Statistic Description
Total Total recipients included in the campaign.
Accepted Messages accepted for processing.
Sent Messages successfully sent.
Delivered Messages delivered to recipients.
Read Messages opened by recipients.
Replied Recipients who responded.
Failed Messages that could not be delivered.
Rejected Messages rejected during processing.

Campaign Information

Each campaign contains detailed information about how it was created.

Field Description
Campaign ID Unique identifier for the campaign.
Template The WhatsApp template used.
Category Template category used for the campaign.
Contact Source The selected recipient source.
Scheduled At Scheduled sending time, if applicable.
Created On Date and time the campaign was created.
Last Modified Most recent update to the campaign.

Campaign Timeline

The campaign timeline shows each stage of the campaign lifecycle.

Status Description
Created The campaign has been created.
Draft The campaign is being prepared.
Queued The campaign is waiting to be processed.
Completed The campaign has finished processing.

Recipient Tracking

The lower section of the analytics page displays message-level information for each recipient.

Column Description
Message ID Unique identifier for the individual message.
Phone Recipient's phone number.
Status Current message status.
Message Preview of the sent message.
Error Error details, if available.
Time Message processing time.
Action View detailed message information.

View Message Details

Selecting View opens a detailed message window containing delivery information and the message content.

Information Description
Phone Number Recipient's WhatsApp number.
Current Status Latest message status.
Accepted Time When the message entered processing.
Sent Time When the message was sent.
Delivered Time When delivery was confirmed.
Read Time When the recipient opened the message, if available.
Replied Time When the recipient responded, if applicable.
Message Preview Displays the message exactly as it was sent.

Export Campaign Data

Campaign analytics can be exported for reporting and record keeping.

Feature Description
Export CSV Download recipient-level campaign data in CSV format.
Refresh Reload campaign statistics and progress.

Best Practices

  • Review campaign analytics after every campaign.
  • Monitor delivery and read rates to measure engagement.
  • Investigate failed or rejected messages promptly.
  • Export campaign reports when required for analysis.
  • Refresh the campaign page while messages are being processed.
  • Review recipient-level message details when troubleshooting delivery issues.

Troubleshooting

My campaign is still queued

Large campaigns are processed gradually. Refresh the analytics page to monitor progress.

I see failed or rejected messages

Open the individual message details to review the message status and any available error information.

Why are delivered messages different from accepted messages?

Accepted messages have entered processing, while delivered messages have successfully reached the recipient's device.

Can I export campaign reports?

Yes. Use the Export CSV option to download campaign analytics.


Frequently Asked Questions

Can I track message delivery?

Yes. Campaign analytics include accepted, sent, delivered, read, replied, failed, and rejected message statistics.

Can I see individual message details?

Yes. Select the View action to display detailed information for a specific message.

Can I export campaign analytics?

Yes. Campaign reports can be exported using the Export CSV option.

Does the analytics page update while a campaign is running?

Yes. You can refresh the page to view the latest campaign progress and message statistics.


Learn More:
Continue with Understanding Message Status to learn what each delivery status means and how to interpret message progress during WhatsApp campaigns.
Tip: Focus on delivery, read, and reply statistics together rather than a single metric. Reviewing the complete message journey provides a more accurate picture of campaign performance and customer engagement.

Need more help?

Our support team is always happy to assist you.

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