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WhatsApp Business API

WhatsApp Template Messages Explained

Understand WhatsApp templates and approval process.

5 min read 30 Jul 2026 42 Views

Overview

WhatsApp Template Messages are pre-approved message formats that businesses use to start conversations with customers through the official WhatsApp Business Platform. Before a template can be used in a campaign or through the API, it must be approved by WhatsApp.

In SPRL, template messages can be managed from the Templates section, where you can create, review, and track the status of your templates.

Good to Know:
Only approved templates can be used for WhatsApp campaigns or API messaging. Templates that are pending or rejected cannot be sent until they are approved.

What Are Template Messages?

Template Messages allow businesses to send structured messages to customers for various business purposes using the official WhatsApp Business Platform.

Common Use Example
Marketing Promotional offers and announcements.
Utility Order updates, appointment reminders, or service notifications.
Authentication Verification or one-time passcode (OTP) messages.

Create a Template

  1. Navigate to Dashboard → WhatsApp → Templates.
  2. Click Create Template.
  3. Enter the required template details.
  4. Add the message content.
  5. Include variables if required.
  6. Submit the template for approval.
  7. Wait until the template status changes to Approved.

Template Status

Every template has a status that indicates whether it is ready for use.

Status Description
Pending The template has been submitted and is awaiting review.
Approved The template is available for campaigns and API messaging.
Rejected The template was not approved and cannot be used.

Using Variables

Variables allow you to personalise template messages with recipient-specific information.

Example Variable Example Value
{{1}} Customer Name
{{2}} Order Number
{{3}} Appointment Date

Variable values are supplied when the message is sent through a campaign or the REST API.

Using Templates in Campaigns

After a template has been approved, it becomes available when creating a WhatsApp campaign.

  1. Create a new campaign.
  2. Select the connected WhatsApp Business Account.
  3. Choose an approved template.
  4. Select recipients.
  5. Provide values for any required variables.
  6. Review and send or schedule the campaign.

Managing Templates

Feature Description
Template Management Create and manage your WhatsApp templates.
Template Status Tracking View the approval status of every template.
Unlimited Templates Available according to your subscription plan.

Best Practices

  • Use clear, professional language.
  • Keep messages concise and easy to understand.
  • Verify variable values before sending campaigns.
  • Use descriptive template names for easier management.
  • Wait for template approval before planning campaigns.
  • Test approved templates before sending large campaigns.

Troubleshooting

My template cannot be selected in a campaign

Only templates with an Approved status are available for campaigns and API messaging.

My template is still pending

Templates remain unavailable until the review process is complete and the status changes to Approved.

My variables are not displaying correctly

Ensure that every required variable receives a value before sending the message through a campaign or API request.

Can I use the same template multiple times?

Yes. Once approved, a template can be reused in multiple campaigns and API requests.

Frequently Asked Questions

Do all templates require approval?

Yes. Templates must be approved before they can be used.

Can I personalise template messages?

Yes. Templates support variables that allow recipient-specific information to be inserted into the message.

Where can I manage my templates?

Navigate to Dashboard → WhatsApp → Templates.

Can I use templates with the REST API?

Yes. Approved templates can be used in both WhatsApp campaigns and REST API requests.

Learn More:
Continue with Managing WhatsApp Contacts to learn how to organise contacts, create groups, import recipients, and prepare contact lists for your campaigns.
Tip: Use descriptive template names and keep your variable placeholders organised. This makes templates easier to identify and reuse across multiple campaigns and API integrations.

Related Articles

Getting Started with WhatsApp Business API
5 min read
How to Create Your First WhatsApp Campaign
4 min read
Managing WhatsApp Contacts
4 min read
WhatsApp Campaign Analytics
5 min read
Understanding Message Status
3 min read
Using Variables in Templates
4 min read

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