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SMS Marketing

Getting Started with SMS Marketing

Learn how to create and launch your first SMS campaign.

4 min read 30 Jul 2026 38 Views

Overview

SPRL SMS Marketing enables businesses to send bulk SMS to customers across India using TRAI-compliant messaging. The platform supports Promotional and Transactional SMS, contact management, campaign scheduling, URL shortening, SMS APIs, delivery reports, and analytics.

Before sending SMS campaigns, your business must complete the mandatory DLT registration process and use approved Sender IDs (Headers) and approved DLT Templates.

Good to Know:
SPRL SMS Marketing is currently available only for Indian mobile numbers, uses INR as the supported currency, and requires businesses to comply with TRAI's DLT regulations before sending SMS campaigns. :contentReference[oaicite:0]{index=0}

Before You Start

Before purchasing SMS credits or creating campaigns, ensure your business meets the following requirements.

Requirement Description
Business Registration Your business must be DLT registered.
Entity ID Obtain your approved DLT Entity ID.
Sender ID (Header) Use only DLT-approved Sender IDs.
SMS Templates Use only DLT-approved SMS templates.
Currency INR.
Destination Indian mobile numbers only.

DLT Registration Process

TRAI regulations require every business sending commercial SMS in India to complete the DLT registration process before sending campaigns. This includes registering your business, Sender IDs, and SMS templates. :contentReference[oaicite:1]{index=1}

Step Description
Step 1 Complete DLT Entity Registration and obtain your Entity ID.
Step 2 Create and obtain approval for your Sender ID (Header).
Step 3 Create and obtain approval for your SMS Templates.

Platform Navigation

After logging in, you can access the SMS Marketing modules from the dashboard.

Menu Purpose
Dashboard → Master → Sender IDs Manage approved Sender IDs.
Dashboard → Master → Templates Manage approved SMS templates.
Dashboard → Master → DLT Entities Manage your DLT Entity information.
Dashboard → Contacts → Contact Groups Organise recipients into groups.
Dashboard → Campaigns Create and manage SMS campaigns.
Dashboard → API Access API Campaigns, API Calls and API Keys.
Dashboard → Purchase Purchase SMS credits and review recharge history.

Key Features

Feature Description
Promotional & Transactional SMS Support for both SMS categories.
Bulk SMS Campaigns Send SMS to individual numbers or contact groups.
Contact Groups Organise contacts for faster campaign creation.
Campaign Scheduling Schedule campaigns for future delivery.
Flash SMS Optional Flash SMS support where applicable.
Variables Personalise messages using approved template variables.
URL Shortener Add single or multiple shortened links to SMS campaigns.
SMS API Integrate SMS sending into your applications.
Delivery Reports Track campaign delivery status.

Creating Your First SMS Campaign

  1. Purchase SMS credits.
  2. Complete your DLT registration.
  3. Create your Sender ID.
  4. Create and approve your SMS template.
  5. Add contacts or create contact groups.
  6. Create a new SMS campaign.
  7. Select the appropriate Sender ID and approved template.
  8. Review and send or schedule the campaign.

Important Compliance Notes

Requirement Details
DLT Registration Mandatory before sending SMS.
Approved Header Only approved Sender IDs may be used.
Approved Template Messages must match approved DLT templates.
Service Explicit Messages Where applicable under TRAI regulations, Service Explicit category messages follow the permitted delivery window of 10:00 AM to 9:00 PM. Messages outside this window may be rejected. :contentReference[oaicite:2]{index=2}

Best Practices

  • Complete DLT registration before purchasing credits.
  • Use only approved Sender IDs and SMS templates.
  • Test templates before sending large campaigns.
  • Organise contacts using Contact Groups.
  • Review delivery reports after every campaign.
  • Schedule campaigns when appropriate to comply with applicable regulations.

Troubleshooting

I cannot send SMS campaigns

Verify that your business has completed DLT registration and that your Sender ID and SMS template have been approved.

My Sender ID is unavailable

Only DLT-approved Sender IDs can be selected when creating SMS campaigns.

I cannot select my SMS template

Only approved DLT templates are available for sending campaigns.

Why are my messages rejected?

Messages that do not comply with DLT requirements or applicable TRAI regulations may be rejected by the operator. :contentReference[oaicite:3]{index=3}

Frequently Asked Questions

Can I send SMS without DLT registration?

No. DLT registration is mandatory for businesses sending commercial SMS in India. :contentReference[oaicite:4]{index=4}

Can I use any Sender ID?

No. Only DLT-approved Sender IDs (Headers) can be used.

Can I edit my SMS content before sending?

Your campaign must use a DLT-approved SMS template that matches the content being sent.

Is SMS Marketing available internationally?

No. SPRL SMS Marketing currently supports Indian mobile numbers only.

Learn More:
Continue with How to Create an SMS Campaign to learn how to compose messages, select Sender IDs, use approved templates, add contacts, shorten links, and send or schedule your first SMS campaign.
Tip: Complete your DLT Entity, Sender ID, and Template approvals before building campaigns. Once these prerequisites are in place, creating and sending SMS campaigns becomes much faster and helps avoid delivery issues.

Related Articles

How to Create an SMS Campaign
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Import SMS Contacts
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Transactional vs Promotional SMS
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SMS Delivery Reports Explained
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SMS Personalization with Variables
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Schedule SMS Campaigns
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Need more help?

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