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Increase engagement using dynamic variables.
SMS personalization allows you to send messages that include customer-specific information, such as a name or other approved fields. In SPRL, personalization works together with your Contact Groups and DLT-approved SMS templates.
Because SMS content in India is regulated through the DLT platform, personalization is limited to the variables approved within your registered DLT template. The final message must comply with the template approved by your operator.
Personalized SMS campaigns combine information stored in your Contact Group with the variables defined in your approved DLT template.
During campaign creation, SPRL automatically replaces approved variables with the corresponding contact information for each recipient.
When creating a Contact Group, you can choose which fields should be stored for each contact.
| Field | Typical Use |
|---|---|
| Contact No | Recipient mobile number. |
| Full Name | Recipient's full name. |
| First Name | Recipient's first name. |
| Last Name | Recipient's surname. |
| Email Address | Additional contact information. |
| Location | City or location details. |
| Custom Fields | Additional fields created for your Contact Group. |
Before sending a personalized SMS campaign, ensure that your DLT template has been approved with the required variables.
| Requirement | Description |
|---|---|
| Approved Template | Your SMS template must be approved on the DLT platform. |
| Approved Variables | Only variables included in the approved template can be personalised. |
| Matching Data | The imported contact data should correspond to the approved variables. |
| Template Compliance | The final SMS must remain consistent with the approved DLT template. |
Your approved DLT template may not contain personalization variables, or the required contact information is not available in your Contact Group.
No. Variables are determined by your approved DLT template and cannot be added during campaign creation.
Ensure your campaign content matches the approved DLT template and uses only the approved variables.
No. Personalization depends on the variables approved in your DLT template.
No. Variables are controlled by your approved DLT template.
Yes. Personalization requires the corresponding recipient information to be available in your Contact Group.
No. Any changes to variables or template content must be approved through your DLT registration process before they can be used.
Our support team is always happy to assist you.
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