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SMS Marketing

SMS Delivery Reports Explained

Understand Sent, Delivered, Failed and Pending statuses.

Overview

The SMS Campaign Report provides detailed information about every SMS campaign sent through SPRL. From a single report, you can view campaign information, delivery statistics, click tracking, recipient-level status, and export the results for further analysis.

The report also allows you to refresh delivery statuses, search individual recipients, resend messages when appropriate, and create a retarget campaign.

Good to Know:
Delivery information is updated as status updates are received from the SMS network. Refreshing the report retrieves the latest available campaign information.

Open a Campaign Report

  1. Navigate to Dashboard → Campaigns.
  2. Open Pending, Completed, or All Campaigns.
  3. Select the campaign you want to review.
  4. The SMS Campaign Report page will display campaign details and delivery statistics.

General Information

The top section of the report displays the basic campaign information.

Information Description
Campaign Name Name of the SMS campaign.
Campaign ID Unique campaign identifier.
Sender ID The DLT-approved Sender ID used for the campaign.
SMS Type Promotional or Transactional.
Schedule Time Scheduled delivery time, if applicable.
Personalised Indicates whether personalization variables were used.

SMS Information

A summary panel provides an overview of the campaign.

Field Description
Status Current campaign status.
Total Contacts Number of recipients included in the campaign.
Message SMS SMS credits used per message.
Total SMS Total SMS credits consumed.
Flash SMS Whether Flash SMS was enabled.

Campaign Statistics

The report includes graphical summaries and campaign counters to help you understand overall performance.

Metric Description
Submitted Total messages submitted for delivery.
Delivered Messages successfully delivered.
Opened Recipients who opened tracked short links, where available.
Clicks Total tracked link clicks.
Failed Messages that could not be delivered.
Rejected Messages rejected during processing.

Click Tracking

If your SMS campaign includes SPRL shortened links, the report displays click activity over time and the total number of recorded clicks.

Use this information to understand how recipients interact with links included in your SMS messages.


Recipient-Level Report

Every recipient included in the campaign is listed with detailed delivery information.

Column Description
Contact No. Recipient mobile number.
Language SMS language.
Message SMS content sent to the recipient.
Reference ID Unique SMS reference.
Status Current delivery status.
Opened Link open status, when applicable.
Clicks Total tracked clicks.
Action Resend the SMS to an individual recipient.

Available Actions

The Campaign Report includes several tools for managing your campaign after it has been sent.

Action Description
Refresh Retrieve the latest delivery information.
Retarget Create a new campaign using recipients from the existing campaign.
Export Report Download the campaign report.
Search Find recipients by mobile number, reference ID, or delivery status.
Resend Send the SMS again to an individual recipient.

Retarget Campaigns

The Retarget feature helps you quickly create a follow-up campaign based on an existing campaign.

When creating a retarget campaign, you can:

  • Create a new campaign name.
  • Select the Message Type.
  • Choose a Sender ID.
  • Select a recipient group.
  • Compose a new message.
  • Add shortened links.
  • Send immediately or schedule the campaign.

Best Practices

  • Review campaign statistics after every SMS campaign.
  • Refresh the report before analysing delivery performance.
  • Use recipient search to investigate specific delivery issues.
  • Export reports for internal record keeping when required.
  • Use Retarget to send follow-up campaigns without recreating recipient lists.
  • Monitor click tracking when using shortened links.

Troubleshooting

My campaign statistics have not updated

Click Refresh to retrieve the latest delivery information.

Why are some messages still showing as Submitted?

Delivery updates depend on information received from the SMS network. Statuses may change as new updates become available.

I cannot find a recipient

Use the search box to locate recipients by mobile number or reference ID.

When should I use Retarget?

Use Retarget when you want to create a follow-up campaign using recipients from an existing campaign instead of creating a new recipient list.


Frequently Asked Questions

Can I export my campaign report?

Yes. Click Export Report to download the campaign report.

Can I resend an SMS to one recipient?

Yes. Use the Resend action available for each recipient.

What does the Retarget button do?

It creates a new SMS campaign using recipients from the selected campaign, making follow-up messaging quicker.

Can I monitor link clicks?

Yes. If your SMS contains SPRL shortened links, the report displays click tracking and related statistics.


Learn More:
Continue with SMS Personalization with Variables to learn how to create personalised SMS campaigns using contact information stored in your Contact Groups.
Tip: Use the Retarget feature for follow-up campaigns instead of building a new recipient list from scratch. It saves time while helping you reach the same audience with updated information or reminders.

Need more help?

Our support team is always happy to assist you.

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