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Understand the differences between transactional and promotional SMS.
SPRL supports both Transactional SMS and Promotional SMS. Choosing the correct message type is important because each category has different purposes and must comply with TRAI's DLT regulations.
When creating an SMS campaign, you must select the appropriate Message Type and use an approved DLT Sender ID (Header) and approved DLT Template for that category.
The two primary SMS categories available in SPRL are Promotional and Transactional.
| Message Type | Purpose |
|---|---|
| Promotional SMS | Marketing campaigns, offers, discounts, product launches, announcements and promotional communication. |
| Transactional SMS | Important service-related information such as OTPs, account notifications, order updates, payment confirmations and booking information. |
| Feature | Promotional SMS | Transactional SMS |
|---|---|---|
| Purpose | Promote products or services. | Provide service-related information. |
| DLT Template | Requires an approved Promotional template. | Requires an approved Transactional template. |
| Sender ID | Uses an approved Promotional Sender ID. | Uses an approved Transactional Sender ID. |
| Typical Examples | Festive offers, discounts, sales announcements and promotional campaigns. | OTP messages, invoices, booking confirmations, payment receipts and order updates. |
Promotional SMS is intended for marketing and customer engagement. Businesses commonly use this category to advertise products, services, special offers and seasonal campaigns.
Examples include:
Transactional SMS is used to communicate important information that customers expect to receive as part of a service they are already using.
Examples include:
When creating a campaign:
To ensure successful message delivery, every campaign should comply with applicable TRAI and DLT requirements.
| Requirement | Description |
|---|---|
| DLT Registration | Your business must be registered on a DLT platform. |
| Sender ID | Use only approved DLT Sender IDs (Headers). |
| Templates | Use only approved DLT templates. |
| Message Category | Select the correct Message Type that matches your approved template. |
Certain Service Explicit (SE) message templates are subject to TRAI time-window regulations.
Where applicable, these messages may only be delivered between 10:00 AM and 9:00 PM. Messages submitted outside the permitted delivery window may be rejected by the operator.
Verify that the selected Message Type matches the approved Sender ID and DLT Template.
Only Sender IDs approved for the selected message category are available for use.
Review your campaign settings and ensure any applicable TRAI delivery window requirements have been followed.
If the message promotes your business, products or services, choose Promotional SMS. If it provides important service-related information to an existing customer, choose Transactional SMS.
No. The Sender ID and approved DLT Template should match the selected Message Type.
Your campaign content should match the approved DLT template for the selected message category.
Yes. Both Promotional and Transactional SMS require approved DLT Sender IDs and Templates.
Yes. Promotional campaigns can be scheduled using the campaign scheduler.
Our support team is always happy to assist you.
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