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Improve delivery and customer engagement with proven best practices.
Following best practices helps you improve message delivery, maintain an organised WhatsApp Business Account, and create more effective campaigns. By using approved templates, keeping your contacts organised, and regularly reviewing campaign performance, you can make better use of the SPRL WhatsApp Business API platform.
These recommendations apply whether you are sending marketing campaigns, utility notifications, authentication messages, or integrating WhatsApp through the REST API.
Before sending campaigns, make sure your WhatsApp Business Account is fully configured.
| Recommendation | Benefit |
|---|---|
| Use Contact Groups | Create reusable recipient lists for campaigns. |
| Apply Tags | Filter contacts quickly. |
| Record Contact Sources | Understand where contacts originated. |
| Remove outdated contacts | Keep your contact database accurate. |
| Recommendation | Reason |
|---|---|
| Review recipient lists | Reduce the chance of sending messages to the wrong audience. |
| Select the correct template | Ensure the campaign matches its intended purpose. |
| Preview personalised messages | Confirm variables are populated correctly. |
| Use campaign scheduling when appropriate | Send messages at the desired time. |
After every campaign, review the analytics dashboard to understand how recipients interacted with your messages.
| Metric | Why It Matters |
|---|---|
| Delivered | Confirms messages reached recipients. |
| Read | Measures customer engagement. |
| Replies | Shows customer interaction. |
| Failed | Helps identify delivery issues. |
| Rejected | Highlights messages that require investigation. |
| Recommendation | Purpose |
|---|---|
| Protect API credentials | Prevent unauthorised access. |
| Validate webhook signatures | Verify webhook requests. |
| Use HTTPS | Secure communication between systems. |
| Monitor API activity | Identify unusual behaviour or integration issues. |
Choose a subscription plan that matches your business requirements and review the included features periodically as your business grows.
| Area | Recommendation |
|---|---|
| Subscription | Review your plan features regularly. |
| Renewal | Monitor your next renewal date. |
| Billing History | Review previous invoices and payments. |
| Meta Billing | Ensure your Meta Business Account remains properly configured. |
Review campaign analytics, message statuses, and recipient engagement to identify opportunities for improvement.
Use contact groups, tags, and sources to organise your recipients into manageable segments.
Verify your webhook URL, confirm that HTTPS is being used, and validate incoming webhook signatures using your Secret Key.
Compare the available plan features and choose the plan that best matches your expected number of WhatsApp accounts and required functionality.
Keep your contacts organised, use approved templates, personalise messages where appropriate, and review campaign analytics after every campaign.
Yes. Monitoring delivery, read, reply, failed, and rejected statuses helps you identify issues and measure campaign performance.
No. Enable webhooks only if your application needs real-time event notifications.
Yes. You can sign in to your SPRL account from multiple computers or devices using your account credentials.
Our support team is always happy to assist you.
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