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WhatsApp Business API

WhatsApp Pricing & Conversation Charges

Understand conversation-based pricing and billing.

Overview

SPRL WhatsApp Business API is offered through simple subscription plans that provide access to the platform and its features. Depending on your selected plan, you can manage WhatsApp Business Accounts, contacts, campaigns, templates, analytics, REST APIs, and webhooks.

Please note that SPRL does not charge for WhatsApp conversations or messages. Any conversation charges are billed directly by Meta according to your WhatsApp Business Account and Meta's pricing policies.

Good to Know:
Your SPRL subscription covers access to the platform and included features. Meta conversation charges, if applicable, are managed and billed separately through your Meta Business Account.

How WhatsApp Billing Works

There are two separate billing components when using the WhatsApp Business API.

Billing Component Charged By Description
Platform Subscription SPRL Monthly or yearly subscription for access to the WhatsApp Business API platform and its features.
Conversation Charges Meta Conversation fees are billed directly by Meta through your WhatsApp Business Account, according to Meta's pricing.

Subscription Plans

Choose a subscription plan that matches your business requirements. Available features depend on your selected plan.

Plan Designed For
Starter Small businesses getting started with WhatsApp Business API.
Growth Growing businesses that require additional WhatsApp accounts and advanced features.
Business Businesses managing larger messaging operations.
Enterprise Organisations requiring custom solutions and higher account limits.

Features Included in Your Subscription

Category Examples
Accounts WhatsApp Accounts, Multi-Account Dashboard, Account Health Monitoring.
Campaigns Campaigns, Bulk Messaging, Campaign Scheduler, Media Messages, Campaign Analytics.
Contacts Unlimited Contact Storage, Contact Groups, Tags, CSV Import and Export.
Templates Template Management and Template Status Tracking.
API REST API Access, API Keys and API Documentation.
Analytics Analytics Dashboard, Campaign Reports, Quality Metrics and Quality Alerts.
Webhooks Webhook configuration and event notifications on supported plans.

Managing Your Subscription

You can manage your subscription directly from the Subscription dashboard.

Feature Description
Current Plan View your active subscription.
Subscription Status Check whether your subscription is active.
Billing Cycle View monthly or yearly billing.
Next Renewal See your upcoming renewal date.
Auto Renewal Enable or disable automatic renewal.
Billing History Review previous subscription invoices and payments.

About Meta Conversation Charges

When you send or receive WhatsApp Business messages, Meta may apply conversation charges according to its own pricing model.

  • Conversation charges are not billed by SPRL.
  • Conversation pricing is managed entirely by Meta.
  • You may need to add a payment method in your Meta Business Account before sending messages.
  • For the latest conversation pricing, refer to Meta's official documentation.

Best Practices

  • Select the subscription plan that best matches your expected usage.
  • Review your included plan features before upgrading.
  • Keep Auto Renewal enabled if you want uninterrupted platform access.
  • Monitor your Meta Business Account for conversation-related billing.
  • Review your Billing History periodically.

Troubleshooting

Am I being charged by SPRL for WhatsApp conversations?

No. SPRL charges only for your platform subscription. Conversation charges, if applicable, are billed directly by Meta.

Where can I see my subscription details?

Navigate to Dashboard → WhatsApp → Subscription to view your current plan, billing cycle, renewal date, and billing history.

Where do I manage Meta billing?

Meta conversation billing is managed through your Meta Business Account.

Can I upgrade my subscription later?

Yes. You can upgrade your subscription from the Subscription dashboard whenever required.


Frequently Asked Questions

Does SPRL charge per WhatsApp message or conversation?

No. SPRL only charges a monthly or yearly subscription for access to the platform.

Who charges for WhatsApp conversations?

Conversation charges are billed directly by Meta according to its pricing policies.

Can I enable Auto Renewal?

Yes. Auto Renewal can be enabled or disabled from your Subscription dashboard.

Where can I see my billing history?

Your Billing History is available in Dashboard → WhatsApp → Subscription.


Learn More:
Continue with WhatsApp Business API Best Practices to learn how to improve campaign performance, organise contacts, manage templates, and use the platform effectively.
Tip: Think of your SPRL subscription and Meta conversation charges as two separate services. SPRL provides the platform and tools, while Meta manages any applicable WhatsApp conversation billing through your Meta Business Account.

Need more help?

Our support team is always happy to assist you.

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